i understand that as well as the cast not growing unlike cinderella girls, but shiny colors visually looks like a completely different franchise and i don't think it would be able to hold its own without the idolm@ster branding.
some cgs look very im@s-like and others don't. it doesn't look bad, but it doesn't look like im@s. i know that there was a big jump from im@s1 to im@s2 in visuals, but they at least retained the essence of the original style; the same goes for early cinderella girls. maybe this is just the next evolution of idolm@ster? we will see